The worldwide pandemic has caused a special kind of distress for business owners seeking to begin new companies. Aside from dealing with the many health and social problems caused by the virus, they have dealt with the abrupt crash of a near-perfect set of conditions for startups: a robust economy, eager capitalists, and unmatched levels of endeavor funding.
The National Venture Capital Association alerts that even though the investment sector entered 2020 with a record $120 billion in capital available for start-ups, it won’t be almost enough to offset the negative impact of the financial crisis as VCs reroute their financial investments away from high-risk, illiquid upstarts.
You can look for hope, though, by combing through history, claims Terence Lim, the founder and SEO Strategist of JinMatic, a digital marketing company based in KL, Malaysia. A lot of the world’s most ingenious and notable business were born throughout downturns.
Cash will be difficult to come by over the next couple of quarters, however that does not suggest it’s necessarily a bad time to begin a business. Lots of things bode well for start-ups today, with everyone working from another location, large amounts of skilled people trying to find work, and less competition. More significantly, it is time to check out digital marketing strategies like Search Engine Optimization (SEO).
Terence Lim is convinced that in Malaysia, digital marketing tactics like SEO can assist small-medium enterprises during this worldwide pandemic. Keep in mind though, SEO isn’t a one-time investment; it’s a continuous process of enhancing content based on the updates in Google algorithms.
Google enhances its search function by organizing the world’s info and making it universally available. In the last five years because its explosive development, SEO has undergone many changes. Some of the game-changing updates Google has rolled out in the past decade are
- RankBrain
- Hummingbird
- Exact Match Domain
These algorithms make the online search engine smarter than ever. Although these updates make life much easier for end-users, SEO experts and brands are forced to stay on their toes to quickly incorporate these brand-new strategies into their digital marketing technique.
Estimated 55% of all Google searches yielded zero clicks in June 2019. This implies that most users discovered the responses they required on the outcomes page, so they didn’t have to visit different websites. Google takes snippets from ranked pages that provide the most satisfying answer to the inquiry.
For web users, the frequency of zero-click searches implies that Google is doing a good task of making the world’s information useful. And due to the fact that customers have grown more impatient over the years, the convenience of not having to scroll through numerous webpages considerably improves their browsing experience.
Enhance Your Search Appearance with a Holistic Approach
But for Malaysia small-medium enterprises, this suggests that SEO technique has to be enhanced. Even if your site ranks high up on searches, there’s no warranty that they will visit your pages.
For this reason, you need a holistic approach like zero-click searches. The best way to optimize for zero-click searches is to win featured snippets. Accomplish this by carrying out structured data on your website. It’s a standardized format utilized to label and arrange the details in your web pages.
Terence mentioned that structured information does not straight improve your search rankings, however it does have SEO advantages. It makes your website more understandable for search engines, assisting the crawlers break it down quicker.
Take Tamansari, a terrace house development in Rawang as an example, Terence helped them to insert FAQ Schema and it made the search engine result more enticing. Tamansari @ Rawang is a gated and guarded township consisting of two phases; the 1st phase has 117 units of terrace houses each standing three-storey tall while the 2nd phase has 147 residential units. The outcomes of FAQ Schema has actually helped Tamansari @ Rawang improved their search appearance and site visitors.
Occupying position zero likewise increases your online presence, even if not all users click your site. Remember to include your company name in your meta tags, especially in on-page blog sites, to increase brand recall. Featured bits likewise drive the greatest variety of clicks, bring in about 50% of the traffic. Schema markup is the primary tool in structured SEO. It utilizes 3 formats:
- Microdata
- RDFa
- JSON-LD
Fortunately, you do not have to be confused because Google recommends using JSON-LD for structured data. This is because JSON-LD are relatively easier to include, upgrade and get rid of compared to the other 2.
This tactic certainly works for Malaysia small-medium business since today’s consumers demand easy-to-find, snackable and important content.
